Best Mozcon 2013 Quotes

Mozcon 2013 is bringing an amazing amount of knowledge, tips and trips to all of us inbound marketing fans. But what are the best quotes of this edition of Mozcon? Let’s get them all together in one post! Leave your favorite quotes in the comment section and I will be adding them when the Mozcon’s great wifi allows.


Search experience optimization is the future of SEO

If you ask anyone what SEO stands for, they’ll usually say, “search engine optimization.” This answer makes absolute sense, since it refers to the original meaning of SEO when it was coined back in the 90’s.

In those days, webmasters kept themselves busy trying to make their websites as flashy and attractive as they could using the technology of the time. (If you are feeling nostalgic for some 90’s retro web design, I recommend visiting the Space Jam official website.)

Search engines hadn’t been around for long, so their ability to crawl, index and make semantic sense of pages was far from sophisticated. And truth is, websites of that time didn’t make things easier for search engines. (I dare you to find one meta tag on the Space Jam official website!) In light of this situation, and with the increased popularity of search engines, Search Engine Optimization was... Read more »

From SEO tactics to a SEO strategy in 2013

Some time ago (not so long, just a few years) you could achieve SEO success with some basic tactics. Build a website, throw in some related content, manually build some links and you could achieve some decent rankings. The most successful players were usually the ones that could think of the smarter link building tactics.

But in recent years, the rules of the game have changed turning SEO into something increasingly complex where tactics alone just don’t cut it anymore.

This is why several voices in the SEO industry are underlining the importance of having a defined SEO strategy that supports long term sustainable growth.

Step 1: Define your strategy!

Your first step should be deciding what will be your strategy. There are several types of strategies and making a choice is important to help you set a direction and priorities. Of course, you can choose for a combination,... Read more »